Senior Manager Digital Merchandising


Posted Date
Job ID
Job Function
eCommerce / Online
REI City
REI State
REI Location
Seattle HQ
Remote Eligible
Please visit the Covid-19 Hiring Updates before applying
What's cool about this job
REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism. 

This job contributes to REI’s success by driving conversion to meet and exceed demand goals for all Gear and Apparel products within REI’s Digital Retail channel. This position is responsible for achieving digital retail business results through developing strategies that can be executed at the category/shop level utilizing internal, external and competitive digital insights to lead your team to develop and deliver tactics to deliver best-in-class merchandising in tandem with identifying assortment and availability opportunities.  

This role requires an entrepreneurial individual who is highly collaborative and can utilize analytical acumen to problem solve and drive measurable impact.  This leader needs to be proactive, quickly moving from information gathering to analysis to action, often in partnership with teams and leaders within multiple areas of the Co-op. The ideal candidate will have a deep understanding of the digital retail landscape, possess strategic analytical acumen, and understand the impact of assortment and inventory availability on digital KPI’s.  This role will serve as a key partner with merchant team leadership, planning and product management and will accelerate transformation through utilizing e-commerce data and analytics.  Team leadership, people management, coaching and development are an integral part of the role as a manager responsible for leading a team of Digital Merchants.   

In addition, this role develops and drives execution of holistic digital strategies for assigned activity/category that includes support for the enterprise marketing campaign plans, incremental online-only product/category assortment and storytelling, and alignment with key enterprise strategies that are designed to deliver on activity, category and strategic brand goals. 

Models and acts in accordance with REI’s guiding values and mission.

Leading the Way (team leadership, coaching and development responsibilities for this “manager of staff”)
  • Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results
  • Supports the implementation of company programs, procedures, methods, and practices to promote REI key messages
  • Challenges and inspires employees to achieve business results. Fosters a high level of accountability and sense of urgency among the team
  • Ensures employees adhere to legal and operational compliance requirements
  • Oversees training and development of employees directly and indirectly managed and makes effective staffing decisions
  • Conducts and ensures the completion of performance reviews
  • Establishes and maintains visibility within the digital organization and acts as a key partner to merchandising, planning and the marketing organizations
  • Facilitates empowerment and growth of direct reports. Owns performance management and progress review. Owns coaching, development and regular feedback to team members

Your Planning & Navigating Requirements (the plans the job is responsible for creating and executing, and how the job ensures they are implemented)
  • Utilize internal and external data sources to provide assortment, price-band, and promotional insights to drive action with key stakeholders
  • Identify risks and opportunities to maximize digital demand while ensuring healthy margin
  • Collaborate and partner with product partners to optimize navigation, taxonomy, search and browse tactics and new product item set-up practices
  • Advise on and partner with internal teams to drive continual assessment and improvement of operations and governance for item availability and item health including imagery, copy and product page attributes using Great Operators Principles
  • Monitor and achieve all financial metrics vs plan including conversion, order size, units per transaction using analytics to highlight test opportunities with product partners
  • Develop category and product page strategies to increase engagement and build basket size
  • Use site analytics to identify how placement and presentation across the digital funnel impacts key performance indicators such as conversion, basket size
  • Infuse analytics to drive both strategic and day-to-day decisions, utilizing a combination of internal purchase and site metrics, market data and trends, customer data and competitive insights
  • Monitor competitive landscape to identify hidden sources of value and coordinate the work to take advantage of them
  • Act as a business partner to Marketing in supporting strategies and campaigns to drive marketshare, maximize key programs and leverage digital solutions
  • Ensure merchandising is optimized through a mobile and app first mindset
  • Troubleshoot critical low-performance businesses and develop and execute mitigation strategies
  • Analyze drivers of success in high-performance businesses and support replication of those drivers in other areas.
  • Manages the effort to establish best practices in analyzing and reporting digital metrics and inventory levels from a product category perspective. Sets operational guidelines for the Digital Merchandising team to delivering these best practices in a consistent and actionable manner to key partners.
  • Partners closely with SEO establishing best practices for merchandising team resulting in improved organic traffic driving tactics for areas of responsibility
  • Drives collaboration with in-store visual merchandising team to coordinate and drive omni-channel strategies supporting Activities, Brands and key Products
  • Utilizes customer data to lead cross-functional teams into prioritizing solutions with the goal of continuously improving our digital C-sat scores
  • Fosters a systems thinking approach to inform future tools and processes that will empower the team
  • Collaborates closely with internal team to identify areas of opportunity and growth through utilizing existing and future tools to drive category, brand and activity goals (Algonomy, ContentStack, Adobe Analytics etc.)

Bring your passion and expertise
Required Skills and Experience
  • 7+ years strategic planning experience as part of eCommerce and or Marketing team. 
  • 5+ years direct supervisory experience of eCommerce team
  • 5+ years web analytics experience including a solid understanding of web metrics including ability to export and manipulate data when needed
  • Demonstrated success establishing and implementing assortment and availability strategies and tactics on a web site for a multi-channel retailer
  • Demonstrated experience in driving e-commerce business results tied to merchandising, navigation, product page and item set-up best practices and tactics
  • Knowledge of key merchandising, marketing business principles specific to web-based merchandising and the ability to apply these principles to achieve planned goals
  • Experience working with content management systems to update website pages
  • Proven experience building and maintaining strong, collaborative, cross divisional business relationships with success in influencing senior leadership
  • Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts
  • Creates a strong, mutually supportive work spirit and culture where people can do their best.
  • Establishes trust and inspires others
  • Makes effective organization and people decisions in a manner consistent with REI's values and ethics
  • Delivers on commitments and holds others to same
  • Champions the organization and advocates solutions in the overall Company's best interest
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities
  • Fosters change in company direction
  • Effectively plans and executes changes

Preferred Qualifications
  • BA in Business or Marketing or equivalent experience
  • Experience in OKR development

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us.

As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. 

The pay for this role is: $122800 - $208700 per year . 
At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

Posting Range
$122800 - $208700 per year
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§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.