Senior Manager, Social Media

Posted Date: Mar-18-2019

Job ID: 13770

Job Type: Full Time

City: Kent

State: Washington

Store: Kent Headquarters

What's cool about this job

REI is in the process of rebuilding the way we engage with our members and new audiences through our digital channels. Our social media program is quickly evolving into a more personal, helpful, authentic engagement model that will help connect people to REI and, most importantly, to a life well lived outdoors. 

We’re are looking for a leader who understands how to bring creative, compelling work to life in social media, both in the context of broader REI campaigns and through efforts that start by listening to our community. This leader will help us bring our biggest brand moments like #OptOutside to life, inspire the outdoor community to act on its values through social media, drive relevancy and preference for new and emerging REI offerings, and shape our voice on social media. They will lead a team of dedicated, enthusiastic professionals who will help us connect with our community in a meaningful way every day.

This person will have a proven track record for growing company relevancy through social media, capitalizing on the latest trends and opportunities on all relevant platforms, leveraging audience targeting effectively and developing great leaders. They will also demonstrate how they can develop an inspiring vision for their program and get their team aligned and motivated to deliver against it. 

  • Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
  • Supports the implementation of company programs, procedures, methods and practices to promote REI success.
  • Challenges and inspires employees to achieve business results.
  • Ensures employees adhere to legal and operational compliance requirements.
  • Oversees training and development of employees directly and indirectly managed and makes timely and effective staffing decisions.
  • Conducts and ensures the completion of performance reviews.
  • Provides coaching, direction and leadership support to employees in order to achieve departmental, co-op and customer results.
  • Establishes and maintains visibility within the department.
  • Monitors operational statistics, reports trends, variances and issues, and takes appropriate action.

Bring your passion and expertise

  • Proactively defines and delivers long term social media strategy with measurable quarterly and annual goals, aligned to REI business plans and overall growth objectives.
  • Defines and develops digital experiences, tools, and processes to enable community engagement between customers, members, influencers and REI.
  • Drives alignment and pushes for social first thinking within the greater integrated marketing efforts to bring cohesive REI brand to market.
  • Oversees agency and application selection, negotiation, resourcing and management.
  • Establishes and grows internal relationships at all levels of the organization to ensure long-term development and growth for her program and her team members.
  • Collaborates with cross-divisional departments to apply social insights to the broader business.
  • Defines social media standards and practices in partnership with creative (look, feel, sound) and BSI (community management).
  • Communicates program strategies and results consistently to create transparency and visibility into the progression of the program.
  • Balances brand messaging and the needs of the community.
  • Drives point of view on creative storytelling that clearly positions REI’s brand across multiple channels, in partnership with the creative teams at REI.
  • Provides proactive thought leadership on the total breadth of the social media landscape and spots opportunities for REI to capitalize on emerging trends.
  • Challenges teams to have their finger on the pulse of what’s happening in broader society, with a point of view on how REI can shape and participate in those conversations.
  • Uses analytics to calibrate the program daily and demonstrate program progression to REI leaders.

  • 10 + years of experience with marketing, communications and social and community program management to drive awareness, traffic, content, consumer engagement, and participation. 
  • 5+ years of management experience, including PR and social strategy development and oversight, knowledge of platform capabilities, building and leading teams, budget mgmt. 
  • 5+ years of paid media experience (either direct program management, within social media program, or agency management).
  • 5+ years of experience in social media publishing and analytics tools (e.g. Lithium, Spreadfast, pixel tagging, etc.).
  • Bachelor's degree or equivalent experience preferred.
  • Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts.
  • Creates a strong, mutually supportive work spirit and culture where people can do their best.
  • Establishes trust and inspires others.
  • Makes effective organization and people decisions in a manner consistent with REI's values and ethics.
  • Delivers on commitments and holds others to same.
  • Champions the organization and advocates solutions in the overall Company's best interest.
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
  • Consolidates information from various sources including feedback from others to reach sound decisions.
  • Considers the ultimate impact of decisions and actions on internal and external customers. 
  • Fosters change in company direction.
  • Effectively plans and executes changes.

Why you'll love it here

Real. Alive. Connected. These are a few words that describe life at REI. Whether it’s in our careers or in the great outdoors, we aspire to adventure in all ways! At REI we value our customers; we work hard to earn our reputation for quality and integrity every day. Our commitment remains the same as when we started out in 1938: to inspire, educate and outfit for a lifetime of outdoor adventure. Join a passionate community of people who believe in one simple truth: an outdoor life is a life well-lived. Get ready to harness your creativity, customer focus and enthusiasm for living life outdoors—we can’t wait to meet you!


REI is proud to be an Equal Opportunity Employer.


At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 22 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 150 retail locations (and growing), REI offers unique competitive benefits to its more than 13,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.