The REI Marketing team is looking for a Senior Analyst with a strong knowledge of marketing vehicles (direct, display, performance, and social). We’re looking for someone with the curiosity to torture unexpected answers from our data and push our audience planning efforts to the next level. This role contributes to REI’s success by providing support to Direct, Social, Paid Media, Performance, and Loyalty marketing teams with regards to planning audience execution, driving the cross channel testing roadmap across every marketing channel, while ensuring audiences are activated as intended and optimized. As a member of the database marketing and audience planning team, this position will be responsible for driving a learning agenda to ensure REI’s marketing investment is always being made with continuous improvement in mind. We are seeking a driven, analytically minded, marketing analyst who is also a master communicator.

• Leverage quantitative research and analysis to answer key business questions and deliver a compelling customer-based stories; sometimes with incomplete or directional findings.
• Diagnose drivers behind performance and surface recommendations including audience and channel optimizations.
• Seek efficiencies in aggregating insights across divisions and develop best practices for measurement post-campaign.
• Own longitudinal audience testing across marketing.
• Lead weekly audience planning meeting with working teams.
• Build customer planning framework and work to drive better customer outcomes.
• Partner with internal stakeholders to ensure accurate reporting of marketing programs & campaigns, including creation of detailed technical specifications containing relevant information such as versioning, testing, and back-end instructions.
• Identify strategic opportunities to maximize returns in pursuit of REI’s financial and brand goals.
• Utilize tools to execute customer segmentation strategies aimed at increasing customer acquisition, retention, and reactivation as well as report and analyze campaign performance.
• Conduct test reads using valid statistical techniques.
• Provide analytics support for forecasting audience trends and guidance on risks to plans.

• BS/BBA or MS/MBA in Analytics, Marketing, Statistics, or equivalent work experience.
• 5+ years’ experience in a CRM or analytics environment, preferably with a multi-channel retailer, and with a focus on online analytics.
• 3+ years’ experience with forecasting and/or planning responsibilities.
• Comfortable leading group discussions with 20+ participants and holding peers accountable for deliverables.
• Expert in Excel and PowerPoint.
• Experience working in retail, ecommerce, and/or marketing.
• Deep understanding of current marketing landscape and the interplay between marketing vehicles.
• Strong communicator who isn't afraid to afraid to ask tough questions or have unpopular opinions.
• Analytically minded with sharp problem-solving skills and an insatiable curiosity to understand drivers behind performance.
• Ability to quickly and effectively communicate complex quantitative results to internal stakeholders.
• Self-disciplined and motivated in a marketing environment that requires creativity and strong attention to detail.
• Able to prioritize and work multiple concurrent requests from different business teams.
• Flexible and can still operate effectively in an environment where priorities may shift.
• You are a data-story teller, extracting meaning from data and translating into a strategic narrative is exciting and gives you energy.
• You use data to influence your partners to do the right thing for the customer by distilling complex ideas into easy-to-understand frameworks or visualizations
• You are confident in a high-visibility environment and operate well under pressure.
• You are self-driven and enjoy working autonomously.

• Familiarity with econometrics and other advanced statistical concepts, including application of regression-based modeling, is a plus.
• Experience using SQL
• Experience using Tableau