Senior Program Manager, Internal Communications

Posted Date: Jun-17-2021

Job ID: 20358

Job Type: Full Time

Job Function: Marketing

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: Yes

Please visit the Covid-19 Hiring Updates before applying

What's cool about this job

For more than 80 years, REI Co-op has been fighting for life outdoors. Our co-op structure allows us to measure success differently than most companies. We put purpose – and people -- before profits, and look beyond traditional business metrics to understand how we’re impacting our employees, our members and society. 

As a sr. program manager of internal communications, you will bolster REI’s reputation and engage our most important audience: 15,000 employees at headquarters, our three distribution centers and more than 160 stores across the country. Your work helps drive our business, build trust and confidence in leaders and energizes our community. You’ll be a part of the Communications & Community team, whose job is to help REI inform and engage its 20 million members and 15,000 employees.

You will be a communications strategist, team leader, change agent, content creator who will manage and measure projects that solidify REI as a different kind of company. Success in this role includes deep knowledge of our business, providing communications counsel to field leaders, developing communications programs to ensure our store, distribution center and local experiences employees have a two-way communications pipeline to headquarters teams, the ability to apply critical thinking skills to complex issues and thinking holistically about how to differentiate communications to diverse groups of employees. Impeccable, persuasive writing skills are a must, and you model and act in accordance with REI’s guiding values and mission.

  • Models the idea that “a life outdoors is a life well lived.”
  • Provides coaching, direction and leadership support to employees in order to achieve department, company and customer results.
  • Challenges and inspires employees to achieve business results.
  • Ensures employees adhere to legal and operational compliance requirements.
  • Acts as a mentor, supporting the development of employees directly and indirectly managed.
  • Conducts and ensures the completion of performance reviews.
  • Establishes and maintains visibility within the department.
  • Monitors team operational statistics, reports trends, variances and issues, and takes appropriate action.
  • Partners with manager to lead the execution of the team’s internal communications strategy—including content and narrative development, editorial oversight, follow up and measurement.
  • Develops and manages a two-way field communication program
  • Serves as headquarters liaison to retail and divisional communications leads
  • Assists with driving strategy for major change management and cultural moments, including content strategy and development, and partnership for content for in-person moments like our leadership conference and cornerstone recognition programs.
  • Supports team strategic planning and recommendations—annual, seasonal, and divisional—in support of company and team imperatives and priorities.
  • May lead partnerships with outside communication contractors, agencies and consultants.
  • Develops internal executive communication plans.
  • Innovates internal communication strategies and develops the team’s competency to ensure REI is well positioned to address traditional and emerging communication channels, methods and media. 
  • Partners with manager and external team to respond to escalated issues, ensuring responses are brand and voice appropriate.
  • Conceptualize, write, and edit multi-media assets including PowerPoint presentations, articles, web copy, video scripts, senior leader blogs, podcasts, etc.; drives strategy for audience content customization.
  • Represents team interests through cross divisional teams by influencing business direction, planning and creative direction
  • Provides leadership and networking with peer groups in key divisions to align and drive co-op-wide brand and cultural initiatives.
  • Drives operational efficiencies in all areas of responsibility to maximize the team’s contribution to REI’s goals.

Bring your passion and expertise

  • 5+ years of experience in internal communications in a mid-to large company setting with a dispersed/field-heavy workforce
  • Proven exceptional communication skills in all forms. Ability to produce high quality communication counsel and clear, concise and well-presented materials under intense deadline pressures 
  • Proven skills in conflict analysis and resolution with a track record of successful and mutually beneficial results 
  • Proven experience in strategic communication and business planning for large, complex organizations 
  • Proven ability in working with senior executives on issues counseling, message development and presentation preparation 
  • Demonstrated performance in communicating and shaping a strong and positive organizational brand via communications 
  • Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts 
  • Effectively plans and executes changes 
  • Builds influence and serves as cross-divisional mentor to individuals and teams through effective employee development, involvement, communication, and partnership.
  • Contributes to a strong, mutually supportive work spirit and culture where people can do their best.
  • Establishes trust and inspires others.
  • Makes effective organization and people decisions in a manner consistent with REI's values and ethics.
  • Delivers on commitments and holds others to same.
  • Champions the organization and advocates solutions in the overall Company's best interest.
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
  • Consolidates information from various sources including feedback from others to reach sound decisions.
  • Considers the impact of decisions and actions on internal and external customers. 
  • Fosters change in company direction.

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.