Senior Program Manager, Membership Innovation

Posted Date: Jun-23-2021

Job ID: 20231

Job Type: Full Time

Job Function: Marketing

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: Yes

Please visit the Covid-19 Hiring Updates before applying

What's cool about this job

At the Co-op, our goal is to lower the barrier to the outdoors by making an outdoor lifestyle relatable, accessible and meaningful to all people. REI’s membership program is foundational to the Co-op and this work.

The Sr. Program Manager, Membership Innovation is a strategic thinker with a customer-centric, innovative mindset who can translate data and insights, trends, and gaps into transformational business opportunities for Membership at REI. 

Reporting to the Manager, Membership Innovation and working with a broad group of divisional and cross-divisional stakeholders, this position is charged with exploring new concepts for the membership program from an omnichannel perspective, prioritizing the best opportunities and managing a test and learn approach to execution, while staying aligned with the current program and operations. 

  • Work with Customer Research and Insights teams to identify learning agendas and platforms to drive stronger understanding of the consumer and identify innovation opportunities 
  • Analyze market data, category trends, and consumer insights to identify white space opportunities in products, services and experiences
  • Interpret data and synthesize information into meaningful initiative recommendations 
  • Define and manage program execution processes, including providing clear descriptions of inputs, outputs, and timelines 
  • Define success metrics for projects and initiatives and track them on a regular basis to ensure that they are moving towards defined goals. 
  • Coordinate with teams to ensure all required dependencies to launch are executed. 
  • Manage an on-going test and learn approach (like pilots, prototypes, A/B tests) and reporting communication to stakeholders 
  • Inspire and engage internal stakeholders on the value of the membership program and members, share membership program knowledge/expertise, and drive alignment and accountability across the Co-op. 
  • Develop and manage member program resources such as budget, vendors, and partners.

Bring your passion and expertise

  • 5+ years’ relevant experience in marketing, loyalty or innovation 
  • Bachelors’ degree in business, marketing or strategy
  • MBA preferred 
  • Proven ability to develop frameworks for learning plans and testing
  • Excellent project management, time management and problem-solving skills, with strong attention to detail and a proven ability to juggle multiple projects quickly 
  • Demonstrated ability to think creatively and work successfully in an ambiguous environment 
  • Highly collaborative and has an affinity for building relationships across team

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.