Sr. Brand Strategist

Posted Date: Feb-16-2019

Job ID: 13256

Job Type: Full Time

Job Function: Marketing

City: Kent

State: Washington

Store: Kent Headquarters

What's cool about this job

Curious souls wanted, life-long learners need, grit, tenacity and patience required to drive brand development and related initiatives from inception to execution across the organization. The ideal candidate is a collaborative, progressive thinker skilled at developing long term customer-centric brand solutions and partnering closely with leaders and teams across multiple divisions to create and drive these solutions forward. These solutions require an understanding of the role brands play in people’s lives and how we can create utility, add value and tell compelling stories that move the business forward. As such, this role requires a strong background in creative/brand and in working closely with creative and business teams to connect brand and creative expression to the business. Given the cross-divisional nature of the role the ability to take complex problems and simplify them as a means of engaging multiple stakeholders is essential. 

From collaborating with consumer insights, business and creative teams to other key strategic input partners, the strategist is accountable for developing relevant brand platforms, strong presentations and creative briefs that expresses the Co-op’s brand and beliefs at the highest levels—both internally and externally and in developing tools and educating others as we move forward on our journey to be a brand driven organization. 

Responsible for unifying and developing future brand-right narratives and customer led stories. In addition to using in depth business knowledge, the ideal candidate will utilize diverse methodologies around quantitative and qualitative research, data, and trends to lead work. Responsible for scoping and leading projects, acts as key contributor and resource for expression of the Co-op’s brand internally and externally. Models and acts in accordance with REI’s guiding values and mission.

  • Leads, co-develops and drives the strategy and story/ies or storytelling (including brand framework, value propositions, personality and naming) across the Co-op
  • Analyzes customer and business needs to determine what should be developed into actionable deliverables
  • Possesses deep understanding of research methods, both qualitative and quantitative, to extract consumer insights, trends and data
  • Leads creative brief process, guiding the POV of the brand identity across teams, working within teams to develop compelling narratives and customer led stories
  • Collaborates with Customer Insights to identify consumer research needs, analyzes and applies those insights to ongoing brand and campaign development
  • Involved in directing research efforts for customer and brand strategy work - whether done internally or in partnership with outside consultants
  • Partners closely with internal marketing and creative teams as well as cross-divisional business partners to bring positioning to life in powerful and emotional creative expressions
  • Develops creative briefs that serve as the foundation of brand expression at both the enterprise and individual project level
  • Provides thought leadership and defines best practices which contributes to overall Co-op success
  • Collaborates closely with creative teams to bring strategic insights to life in powerful and emotional creative expressions
  • Evangelizes both creative strategy process and specific insights across the organization
  • Presents findings and actively manages cross-divisional alignment process
  • Develops presentation models to drive alignment for creative expressions across and throughout the co-op
  • Organizes, leads and facilitates strategic work sessions with cross-divisional leadership, business and creative partners to unlock dialogue, ideas and a holistic vision

Bring your passion and expertise

  • 7+ years in a marketing, creative or brand strategy role, or closely-related field
  • Strategic thinker who can translate complex issues into simple principles to drive engagement and growth
  • Strong presentation and persuasive speaking skills
  • Fluency in interpreting and directing multiple methods of qualitative and quantitive research
  • Demonstrated leadership skills working across a complex set of stakeholders and looks for ways to influence cross-functionally
  • Customer advocate who considers the ultimate impact of decisions and actions on internal and external customers
  • Demonstrates effective communications, presentation and persuasive speaking skills
  • Demonstrable excellence in both written and verbal communication
  • Deep understanding of user-centered design thinking preferred
  • Passion for great creative work and complex problem solving
  • Degree preferred in related discipline: business, communications, marketing, advertising, sociology or related field preferred
  • Demonstrable cross-functional collaboration skills and interdisciplinary understanding
  • Strong skills in presentation development preferred
  • Actively participates and collaborates with others on one's own team and across REI for the achievement of business goals
  • Flexible in one's viewpoints and positions in order to support the direction taken by others at REI
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities
  • Consolidates information from various sources including feedback from others to reach sound decisions
  • Considers the ultimate impact of decisions and actions on internal and external customers
  • Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work
  • Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals
  • Clearly conveys and accurately receives information by a variety of methods and in various situations
  • Builds rapport with all kinds of people inside and outside the organization
  • Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals
  • Challenges the status quo, champions change and influences others to change

Why you'll love it here

The REI Co-op is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 17 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. Since its founding in 1938, REI has worked to awaken a lifelong love for the outdoors, for all, through sustainable growth and reinvestment into the communities it serves. In 2017, nearly 70 percent of its profits went right back to the outdoor community, supporting employee retirement, helping fund trail work, returning dividends to its members and supporting nonprofits that get people into the outdoors. 

At REI we offer an enviable work environment that has been recognized on the "100 Best Companies to Work For" list since the award's inception – 22 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 150 retail locations (and growing), REI offers unique competitive benefits to its more than 13,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.