Sr. Counsel – Marketing, Media & Intellectual Property


Posted Date
Job ID
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REI City
REI State
REI Location
Seattle HQ
Remote Eligible
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What's cool about this job

Do you love spending time outside – paddling, cycling, hiking, or just being in nature? Are you excited about an opportunity to use your legal expertise to enable a life outside for everyone. REI Co-op, a growing, purpose-driven specialty retailer and leader in outdoor recreation, is looking for a Sr. Counsel – Marketing, Media & Intellectual Property. 

At REI, we believe time outside is fundamental to a life well lived. We exist to inspire and enable a life outside for everyone. To deliver on that promise, we are working with our 15,000 employees, 20M members and the broader outdoor community toward a reality where everyone has the opportunity to be themselves and find their place in the outdoors. For us, that means:

  • Investing in work that removes the barriers people and communities face to getting outside
  • Delivering relevant products, experiences, and expertise to equip and inspire a new generation of outdoor stewards
  • Cultivating a workforce that reflects the demographics of the markets we serve
  • Leading the industry’s efforts to welcome people and communities historically underrepresented into outdoor media and culture

REI’s Legal team is a key partner to achieving our vision. The Sr. Counsel – Marketing, Media & Intellectual Property will provide advice and leadership on legal issues relating to the Co-op’s approach to its consumers and members. This person advises on legal issues relating to the organization’s marketing strategies, retail pricing, brand, and its growing entertainment portfolio – all in service to enabling a life outside for everyone. This person will serve as a trusted business partner to leaders across our organization, including counseling executive leadership like REI’s Chief Marketing Officer, and be a key member of the legal team, reporting to the General Counsel.


  • Counsel on legal issues relating to advertising/marketing materials, external communications, website posts, online campaigns, promotions, sweepstakes/contests, social media platforms, email and text marketing, and REI’s presence online generally, in social and mobile. 
  • Advise on strategic co-brand and marketing partnerships as well as local marketing initiatives.
  • Advise internal teams on compliance around pricing, sales and promotions, exclusive offers, and membership programs.
  • Monitor, stay up-to-date, and advise on related legal and regulatory requirements, such as FTC guidelines, CAN-SPAM, TCPA, and state advertising, promotion, and consumer protection laws.
  • Manage the trademark and copyright intellectual property portfolio and counsel on intellectual property issues in media campaigns for new products and in digital/new media as well as our content business, like podcasts, films, and Uncommon Path assets.
  • Provide legal support for a wide variety of contracts that relate to marketing, advertising, and related areas, e.g., content, talent, and influencer agreements.
  • Manage disputes relating to advertising, sales, and intellectual property.
  • Develop and conduct compliance trainings relating to marketing, intellectual property, and related topics (live and online).
  • Proactively partner with other legal team members and business partners to identify and discuss legal and compliance related issues.
  • Provide thought-leadership and set direction on legal issues impacting REI’s strategic goals and objectives.
Bring your passion and expertise


  • At least 10 years of experience in advertising/marketing and consumer protection law at a highly respected law firm or in-house corporate environment.
  • Client counseling experience required, and litigation experience preferred.
  • Expertise in variety of general corporate transactional matters, drafting contracts, managing intellectual property, and counseling on marketing/advertising and consumer law.
  • J.D. required.
  • Registered and in good standing with at least one State Bar and eligible to practice law in the State of Washington.

Essential Leadership Attributes

  • Demonstrated ability to think strategically while acting pragmatically to handle multiple projects at the same time effectively and efficiently.
  • High level of character and personal integrity.
  • Ability to build open, trusting, and honest relationships, effectively influencing a wide range of people.
  • Willingness to lead projects independently, with initiative and ownership.
  • Ability to communicate complex information in a clear manner, and drive direction for the organization.
  • Team player with a positive attitude, self-confidence, enthusiasm, and resilience.
  • Brings a creative, problem-solving perspective to challenging issues.
  • Intellectual curiosity and desire to learn and develop new skills.
  • Contributes to the success of company by leading or assisting with other projects as needed.
  • Interest in leveraging technology for efficiency in legal operations.
  • Experience in retail, consumer, or experiential/hospitality business preferred, but not required.
As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. 

The pay for this role is: $137500 - $233900 per year . 
At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

Posting Range
$137500 - $233900 per year
ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.