Sr Manager Site Marketing


Posted Date
Job ID
Job Function
REI City
REI State
REI Location
Seattle HQ
Remote Eligible
Please visit the Covid-19 Hiring Updates before applying
What's cool about this job
REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism.

This job contributes to REI’s success by driving the strategy and execution of marketing campaigns, programs, and content across REI’s digital properties. This position will manage and develop a cross-functional team of site marketers, project managers and web producers and will drive the strategy, management, measurement, and execution for marketing campaign, offer, promotion and program content.  The Sr. Manager, Site Marketing thrives on building relationships throughout all levels of leadership and is always an advocate for the customer.  This role will lead strategic projects, drive collaboration across multiple teams, and possess an ability to drive innovation through curiosity and influence while building trust. The ideal candidate will have a deep understanding of the digital marketing landscape, possess strategic analytical acumen, and understand full-funnel marketing from brief to execution.  This role supports process and operation efficiencies while driving strategy.  Team leadership, people management, coaching and development are an integral part of the role.  

Models and acts in accordance with REI’s guiding values and mission.

  • Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
  • Drives an atmosphere of accountability and drive within the team
  • Supports implementing company programs, procedures, methods and practices.
  • Challenges and inspires employees to achieve business results.
  • Ensures employees adhere to legal and operational compliance requirements.
  • Oversees training and development of employees and makes effective staffing decisions.
  • Conducts regular performance reviews.
  • Provides coaching, direction and leadership support to employees to achieve department, company and customer results.
  • Creates and maintains visibility within the department.
  • Monitors operational statistics, report trends, deviations and problems, and takes appropriate action.

  • Leads team to deliver on-site traffic driving strategies for marketing campaigns, offers, programs and experiences aligned to clear objectives and key results
  • Utilizes digital data and analytics to drive continuous improvement; challenges the status quo
  • Utilizes customer data to lead cross-functional teams into prioritizing solutions with the goal of continuously improving our digital C-sat scores
  • Lead Site Marketing team in partnering with Product Management, UX, Creative and Marketing to deliver testing priorities
  • Fosters a systems thinking approach to inform future tool and processes that will empower the team
  • Establishes processes and best practices to create, maintain and communicate Site Marketing process documentation where needed
  • Leads team to identify and act upon areas of opportunity utilizing Great Operator principles
  • Establishes best practices in analyzing and reporting campaign and marketing results with a focus on proactive next steps for future.
  • Partner with the broader Digital Merchandising team to lead monthly business performance reviews, evaluating performance to plan, execution across merchandising, marketing, and testing with clear actions for developing future strategy direction.
  • Leads cross divisional process improvement efforts that result in organizational efficiencies and cost savings enabling the business to scale for growth.
  • Collaborates closely with internal team to identify areas of opportunity and growth through utilizing existing and future tools (Algonomy, Engage, etc)
  • Facilitates empowerment and growth of direct reports. Conducts performance management and progress review. Delivers coaching, development and regular feedback to team members.
  • Possesses strong leadership skills including the ability to foster teamwork and manage change.
Bring your passion and expertise
  • 7+ years strategic planning experience as part of eCommerce and or Marketing team.
  • 5+ years direct supervisory experience of eCommerce team
  • 5+ years web analytics experience including a solid understanding of web metrics, testing methodology and optimization strategies.
  • Demonstrated success establishing and implementing marketing and merchandising strategies and tactics on a web site for a multi-channel retailer.
  • Demonstrated experience in balancing the creative aspects of building effective on-line customer experiences while achieving the quantitative demands of cross-channel sales.
  • Knowledge of key merchandising, marketing business principles specific to web-based merchandising and the ability to apply these principles to achieve planned goals.
  • Experience working with content management systems to update website pages.
  • BA in Business or Marketing preferred.
  • Experience in managing external vendors and partner relationships.
  • Experience in process management.
  • Excellent cross functional project management skills
  • Proven experience building and maintaining strong, collaborative, cross divisional business relationships
  • Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts.
  • Creates a strong, mutually supportive work spirit and culture where people can do their best.
  • Establishes trust and inspires others.
  • Makes effective organization and people decisions in a manner consistent with REI's values and ethics.
  • Delivers on commitments and holds others to same.
  • Champions the organization and advocates solutions in the overall Company's best interest.
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
  • Consolidates information from various sources including feedback from others to reach sound decisions.
  • Considers the ultimate impact of decisions and actions on internal and external customers.
  • Outstanding relationship building and communication skills
  • Fosters change in company direction.
  • Effectively plans and executes changes.

REI hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law.  We remain deeply committed to making the Co-op a place where everyone can feel safe and be themselves. Join us.

As required by applicable Pay Transparency laws, REI provides a range of minimum compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. The salary range for this position may be lower or higher in different markets.

The pay for this role is: $95,000 to $200,000 per year  
At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

Posting Range
$95,000 to $200,000 per year
ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.