Sr. Program Manager, Lifecycle Marketing

Posted Date: Nov-22-2021

Job ID: 22010

Job Type: Full Time

Job Function: Marketing

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: Yes



Please visit the Covid-19 Hiring Updates before applying


What's cool about this job

The Sr. Program Manager, Lifecycle Marketing is a strategic thinker with a customer-centric, innovative mindset who can translate data and insights, trends, and opportunities into sound lifecycle marketing tactics and programs that enable our members and customers to optimize their relationship to the outdoors and to REI Co-op.

Your Planning & Navigating Requirements

· Act as a key contributor to the membership and activity programs short and long-term business strategies.
· Identify, research, and evaluate new, member-centric, innovative program opportunities, initiatives, and program elements that support the overall membership program strategy and member engagement.
· Gather research, analytics, and competitive information to evaluate marketplace trends and gaps that identify potential new opportunities that drive program growth and deepen member and customer engagement.
· Build & maintain strong relationships with teams across the Co-op, especially: Marketing, Retail, Digital, and IT to assist in identifying new opportunities and bringing those opportunities to life.
· Collaborate with leaders across the Co-op (Marketing, Retail, Digital, Merch) to find and lead lifecycle opportunities that align to REI’s enterprise strategy
· Coordinate and inform business requirements to bring strategy to life with partners from Digital, IT, Marketing, and Finance.
· Develop and deliver management and senior management level documents and presentations, which clearly articulate the business return and risk of all potential opportunities.

Implementation and Ongoing Evaluation

· Develop and manage analytics needs and reporting of key success metrics and program performance data and analyze that data to apply insights and improvements.
· Collaborate with partners across the Co-op to understand the required details to ensure successful launches of initiatives.
· Define success metrics for projects and initiatives and track them on a regular basis to ensure that they are moving towards defined goals.
· Develop plans for program launches.
· Coordinate with teams to ensure all required dependencies to launch are executed.
· Manage an on-going test and learn approach (like pilots, prototypes, A/B tests) and reporting communication to ensure stakeholders are informed and can maintain a focus on the member.

Program Management

· Manage member offer and lifecycle campaigns by optimizing existing tactics and developing innovative recommendations to further expand the retention portfolio for members and customers.
· Define and manage program execution processes, including providing clear descriptions of inputs, outputs, and timelines, as well as day-to-day actions that support the delivery of program objectives and key success metrics
· Manage, coach, and develop the Triggered & Lifecycle Marketing Specialist.

Bring your passion and expertise

  • 7+ years’ experience in roles in disciplines of loyalty, category or brand management program management, strategy, or business planning. 
  • 2+ years’ experience leading teams 
  • 2+ years’ experience with lifecycle and offer management. 
  • BS or BA in a related field (marketing, business) required. 
  • MBA preferred. 
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities. 
  • Ability to write clear and concise product requirements, status updates and product results. 
  • Strong analytical mindset and demonstrated ability to generate actionable insights and tell a story from qualitative and qualitative data. Experience developing balanced scorecards to monitor performance. 
  • Strong and effective communication and interpersonal skills to collaborate with internal and external partners, being able to communicate efficiently both strategic vision and specific details to various stakeholders, from senior leadership to individual project members. 
  • Ability to collect, analyze, and interpret complex information and present in digestible, easy to understand format that results in action. 
  • Self-sufficient. Can translate an assignment into the tasks needed to reach a desired outcome, quickly gain needed knowledge, acquire and coordinate required resources. 
  • Strategic thinking and intellectually curious problem solver who translates member needs into business opportunities. 
  • Familiarity with the system scope and project objectives, as well as the role and function of each team member. 
  • Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work. 
  • Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals. 
  • Flexible in one's viewpoints and positions in order to support the direction taken by others at REI. 
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities. 
  • Considers the ultimate impact of decisions and actions on internal and external customers.  
  • Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals. 
  • Clearly conveys and accurately receives information by a variety of methods and in various situations. 

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

NEW YORK CORRECTION LAW
ARTICLE 23-A, Section 753
LICENSURE AND EMPLOYMENT OF PERSONS PREVIOUSLY CONVICTED OF ONE OR MORE CRIMINAL OFFENSES

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.