Vice President, Financial Planning & Analysis

Posted Date: Oct- 4-2021

Job ID: 21884

Job Type: Full Time

Job Function: Executive Leadership

City: Seattle

State: Washington

Store: Seattle HQ

Remote Eligible: No

Please visit the Covid-19 Hiring Updates before applying

What's cool about this job

The Vice President, Finance Planning and Analysis contributes to REI’s success by providing strategic financial thought leadership, partnership, and influence across the co-op to achieve our long-term vision and 3-year strategic plan. This VP has a broad impact across the organization and plays a key role in creating and influencing the future strategy of the co-op, responsible in support of our SVP, CFO in prioritizing the capital allocation and resource investments to execute our strategy. This role is a key partner to executive and other senior leaders including our Board of Directors and Audit and Finance Committee, maintaining strong cross-divisional partnerships, and driving sound fact-and financial-based decision making for the co-op.

The VP of FP&A partners with our Strategy and Transformation Management teams to create our long-term strategic plan and serves as the enterprise leader accountable driving our annual and quarterly planning and budgeting processes as well as monthly business reviews. This role is responsible for developing a culture and process incorporating sound business cases for future opportunities, measurability of our current strategic transformation priorities including customer and financial-based key performance indicators, and ensuring we have a holistic understanding of near-term business performance.

As the Co-op’s Leader of the FP&A organization, this person will build upon a highly successful Financial Planning and Analysis team who has the capabilities of providing timely, convincing, relevant, and sound strategic and financial information and support across REI while designing and building the FP&A organization of the future.  

At REI Co-op, we believe time outside is fundamental to a life well lived and exist to inspire and enable a life outside for everyone.  To deliver on that promise, we are working with our 15,000 employees, 20M members and the broader outdoor community toward a reality where everyone has the opportunity to be themselves, to access opportunities and find their place in the outdoors. For us, that means: 

  • Investing in work that removes the barriers people and communities face to getting outside
  • Delivering relevant products, experiences, and expertise to equip and inspire a new generation of outdoor stewards
  • Cultivating a workforce that reflects the demographics of the markets we serve
  • Leading the industry’s efforts to welcome people and communities historically underrepresented into outdoor media and culture

Bring your passion and expertise

Essential Leadership Behaviors

  • As a member of the Senior Leadership Team (SLT), develops a deep understanding of, effectively communicates and broadly supports execution of company strategies and priorities.
  • Translates company strategies into actionable divisional plans and executes successful delivery.
  • Works cross-divisionally to drive execution of specific divisional and company strategies, initiatives, and projects.
  • Challenges and inspires peers, directors, managers, and employees to achieve business results.
  • Provides vision, coaching, development opportunities, direction, and leadership to employees in order to achieve department, company and customer results.
  • Responsible for the creation of our long-term strategic financial plan in partnership with Strategy.
  • Leads annual and quarterly forecasting, planning, and budgeting process.
  • Defines clear financial guardrails and measurable milestones within our planning horizons and processes, ensuring understanding, alignment, and accountability throughout the organization.
  • Continuously improve the planning and forecasting processes to support REI’s strategic and business goals, in partnership with the Strategy team and Transformation office.
  • Oversees the financial analysis of major enterprise strategic priorities and initiatives including associated costs/investments and value creation/benefits and the analysis/communication of post implementation results.
  • Leads comprehensive financial scenario planning exercises as business evolves; demonstrates comfort with ambiguity and leads team to effectively execute “what -if” exercises in a fluid manner across all levers of the business.
  • Clearly communicate our financial performance, goals and metrics to senior leaders, the BOD, and the organization, including the narrative and measurement of the transformation of our economic model.
  • Partners closely with the Customer Insights & Analytics team and leader in setting clear, measurable member/customer-focused KPIs and incorporating into regular reporting and business cases; up-levels the competency of teams and organization to develop and utilize customer-led metrics (i.e., cost to serve, LTV).
  • Lead monthly business reviews in partnership with the Strategy and Customer Insights & Analytics teams, ensuring a holistic understanding of our financial, operational, and member performance, grounded in our strategic KPIs.
  • Lead the assessment and prioritization of enterprise-wide investments, including leading the team in building effective processes and tools for business case development.
  • Works with senior leaders to identify and develop plans to step-change impactful financial & other key metrics (i.e., digital membership conversion, cost to serve, operational efficiency improvements, etc.).
  • Effectively build strong finance and cross-divisional relationships
  • Accountable for meaningful, timely and reliable financial reporting and financial forecasts in partnership with Controller’s organization.
  • Develop strong relationships with Senior Leaders and ensure that all divisions receive appropriate and effective finance support.
  • Monitors operational statistics, reports trends, variances, and issues, and takes appropriate action.


Professional Qualifications and Experience 

  • Significant experience of finance and planning experience in large, multi-division company, ideally within the consumer or technology sectors; including experience in a finance senior leadership role.
  • Strategic thinker with proven experience in creating, supporting, and communicating long-term strategic and annual plans.
  • High strategic acumen and strong communication and storytelling skills, both internally across the organization as well as to our Board of Directors and Audit and Finance Committee.
  • Consistently exhibits a high degree of executive presence within the organization, industry, and community.
  • Senior leadership skills guiding, influencing, and advocating for financially prudent investments that effectively balance the company’s strategic goals and objectives.
  • Demonstrated ability to influence, partner and collaborate effectively across large and matrixed organizations.
  • Ability to use business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
  • Excellent written and verbal communication skills and experience interfacing with Board of Directors and senior management. Ability to flex communication style to effectively convey information up, down and across the organization.
  • Ability to act as a change agent. Drive transformational change, sponsor change initiatives, and enable others to innovate. Foster a continuous improvement mindset.
  • Proven success executing a corporate-wide budget process, as well as an effective and efficient quarterly forecasting process.
  • Strong understanding of corporate strategic planning process. Ability to build effective, compelling business cases supporting long term investments.
  • Demonstrated effective leadership and interpersonal skills to build strong working relationships at all levels of the organization, within and outside of finance, while creating a culture of accountability.
  • Analytical mindset and ability to synthesize complex information, connect ideas with data, and present in digestible, easy to understand format.
  • Ability to build strong teams and effectively leverage the expertise of all teammates through effective employee development, involvement, communication, and supervision efforts.
  • Proven ability to work in a fast-paced, changing environment, and effectively manage and meet multiple, simultaneous deadlines with minimum assistance.
  • Establishes trust and inspires others.
  • Ability to lead adaptively through complex and ambiguous problems and situations.
  • Bachelor’s Degree in a related field (business, economics, etc.).; MBA, CFA or similar certification preferred.

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Places to Work" list since the award's inception – 23 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 160 retail locations (and growing), REI offers unique competitive benefits to its more than 15,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

ARTICLE 23-A, Section 753

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.