Manager, Marketing Business Planning

Posted Date: Feb- 1-2017

Job ID: 6287

Job Type: Full Time

Job Function: Marketing

City: Kent

State: Washington


What's cool about this job

This position contributes to REI’s success by developing, analyzing and reporting on key company metrics including active membership metrics including new members, retention and reactivation rates; sales curve analysis; and marketing program sales attribution. The role influences budgets by educating the enterprise on the tactical value of the marketing communication plan; leverage unique transactional BI to own the co-op view of the customer. The role will research and analyze business opportunities and risks and use information to optimize plans. This job is accountable for planning, developing and communicating direct demand plans for digital and retail channels. The planner will include inputs from marketing programs, corporate initiatives, external factors and work cross divisionally with key stakeholders to provide ad-hoc analysis as needed, make recommendations and influence business decisions. Acts in accordance with REI’s guiding values and mission.

Your Planning & Navigating Requirements (the plans the job is responsible for creating and executing, and how the job ensures they are implemented)

* Leads orchestration, reporting and communication of marketing performance to divisional leaders in bi-weekly and quarterly meetings.

* Develops demand key performance indicators reporting and planning processes

* Develops & communicates event reporting and analysis to marketing cross-divisional partners

* Compiles information to support the development of the marketing sales curve

* Develops and communicates total market sales plans; a combination of retail and direct sales plans

* Develops and maintains a market level scorecard to provide ongoing guidance for marketing planning at the individual market level

* Builds membership goal plans, gift card plans to support marketing initiatives

* Partners with the Digital team to understand business performance of key eCommerce areas

* Planning deliverables will inform: key marketing events, customer communication calendars, holiday plans, merchandise planning, retail operations and financial planning.

* Ad-hoc financial modeling to inform business decisions as requested

Bring your passion and expertise

  • 5+ years experience Retail Business Planning or financial analysis; multi-channel marketing and geo-targeting planning perspective required.
  • Four-year college degree (or equivalent experience).
  • Demonstrated project management skills with the ability to manage multiple projects and meet timelines required.
  • Proven negotiation skills and relationship building skills required
  • Problem solving skills with ability to identify opportunities, provide sound analysis on options and recommend solutions required.
  • Thorough understanding of retail math (Sales, Turn and Margin)
  • Advanced skills with marketing and business-related PC Applications:  Excel, Word, Outlook, and Powerpoint.
  • Actively participates and collaborates with others on one’s own team and across REI for the achievement of business goals.
  • Flexible in one's viewpoints and positions in order to support the direction taken by others at REI.
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
  • Consolidates information from various sources including feedback from others to reach sound decisions.
  • Considers the ultimate impact of decisions and actions on internal and external customers.
  • Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work.
  • Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals.
  • Clearly conveys and accurately receives information by a variety of methods and in various situations.
  • Builds rapport with all kinds of people inside and outside the organization.
  • Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals.
  • Challenges the status quo, champions change and influences others to change.

Why you'll love it here

Join a passionate community of people who believe in one simple truth: an outdoor life is a life well-lived. REI is a co-op, born in the mountains of the Pacific Northwest in 1938. We’re here to help our 5.5 million members have amazing experiences outside—and do the same ourselves. Bring your creativity, customer focus and enthusiasm for living life outdoors—we can’t wait to meet you!

At REI we offer an enviable work environment that Fortune Magazine has recognized on the "100 Best Companies to Work For" list since the award's inception – 20 years in a row! Sure, we work hard, but it’s balanced with time off to play—a strategy that works for us as we continue to grow and thrive. Want to enjoy a workplace where you can be yourself, be heard and be respected while having a job that challenges you? This is the place.

With more than 140 retail locations (and growing), REI offers unique competitive benefits to its more than 11,000 employees, including healthcare, gear and apparel discounts, free equipment rentals and challenge grants to help employees reach personal outdoor goals, generous retirement plan contributions, public transit subsidy, adoptions assistance, paid sabbaticals, and more.

REI is an Equal Opportunity Employer

NEW YORK CORRECTION LAW
ARTICLE 23-A, Section 753
LICENSURE AND EMPLOYMENT OF PERSONS PREVIOUSLY CONVICTED OF ONE OR MORE CRIMINAL OFFENSES

§753. Factors to be considered concerning a previous criminal conviction; presumption.

1. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall consider the following factors:

(a) The public policy of this state, as expressed in this act, to encourage the licensure and employment of persons previously convicted of one or more criminal offenses.

(b) The specific duties and responsibilities necessarily related to the license or employment sought or held by the person.

(c) The bearing, if any, the criminal offense or offenses for which the person was previously convicted will have on his fitness or ability to perform one or more such duties or responsibilities.

(d) The time which has elapsed since the occurrence of the criminal offense or offenses.

(e) The age of the person at the time of occurrence of the criminal offense or offenses.

(f) The seriousness of the offense or offenses.

(g) Any information produced by the person, or produced on his behalf, in regard to his rehabilitation and good conduct.

(h) The legitimate interest of the public agency or private employer in protecting property, and the safety and welfare of specific individuals or the general public.

2. In making a determination pursuant to section seven hundred fifty-two of this chapter, the public agency or private employer shall also give consideration to a certificate of relief from disabilities or a certificate of good conduct issued to the applicant, which certificate shall create a presumption of rehabilitation in regard to the offense or offenses specified therein.